Creator guide · 8 min read

How to sell out your spots.

BRAND-ME gives you the page, the bidding, the holds, the refunds and the payout. A bit of promotion on your side turns a good case into a sold-out one. The creators who sell out do five things, and none of them take long.

List your own →Skip to the checklist

1

Scarcity beats abundance.

Fewer spots, one hero, a real end date. A page with 60 open spots looks like nobody wants them. A page with 9 spots and 3 gone looks like a race.

✓List one item per case. A suitcase case, then a backpack case. Not "all my travel gear" in one page.

✓Make one spot the hero. The biggest print, the best camera angle, the highest floor. Bidding wars happen on one spot, not twelve.

✓Close bidding before the usage starts. A 2–3 week window is enough. The countdown does the selling in the last 48 hours.

✕Don't pad with spots you'd be embarrassed to sell. Remove the ones on the underside of the case. Empty spots at the end make the whole page look weak.

✕Don't leave bidding open for months. No deadline, no reason to bid today.

From a closed case 21 → 9 spots

Mara's first suitcase draft had 21 spots. She cut the underside and the wheel guards, kept 9 on the front and back and one hero. The hero alone took three takeovers and closed at $300. Every remaining spot sold.

See the live suitcase page →

2

Name the audience, not the item.

Brands don't buy a hoodie. They buy the 22,000 developers who watch you build things in it. Say who is watching, how many, and where, in the first two lines.

✓Lead with the number that matters. Average views per video, average concurrent viewers, unique listeners. Not total subscribers.

✓Say who they are. "Indie developers, mostly US and Germany, 25–40." One sentence. A brand should be able to tell in five seconds whether your audience is their customer.

✓Say where the item is seen. "In the intro of every episode and every airport shot." Placement is the product.

✕Don't describe the item. Nobody bids because the suitcase is a nice suitcase.

✕Don't round up. Brands check. 38K average with proof beats "100K+" with none.

Title that sold vs. title that didn't

Sold out in 6 days: "The hoodie I wear in every build video. 12 videos, 20 live sessions, 22K developers per video."

Two bids in a month: "Sponsor my new black hoodie!"

See the hoodie page →

3

Prove more than you promise.

Your first case sets your rating forever. Over-deliver on proof and the second case starts with a 5-star profile and a higher price cap.

✓Link every account you can before you publish. Verified numbers show a badge; brands filter by it.

✓Upload analytics screenshots for the last 90 days, even on a first case. They're marked "creator-supplied" and still move bids.

✓Send proof as you go. A photo on day 1, day 7, day 14. Brands who see progress leave 5 stars and come back.

✓Start small on purpose. A $50 floor on a first case that closes clean is worth more than a $200 floor that stalls.

✕Don't send one photo at the deadline. That's the definition of thin proof, and it means a refund.

The price-cap ladder $50 → $200 → no cap

Starting-price caps lift with completed, well-reviewed cases. Mara's third case started the hero at $200 and closed it at $300 in a day. Jonas's first case started at $50 and closed $420 across six spots, rated 5 stars, so his second case can start at $200.

How the profile works →

4

Make the offer obvious.

A brand should know what they get, for how long, and for how much, without asking a question. Every question in the Q&A is something you forgot to write down.

✓Fill in "What you get" with numbers. "30 vlogs · 180 hours on screen · 2 story mentions · a dated proof reel." Not "great exposure".

✓Set a floor you'd be happy with if nobody outbids. Then set a Buy Now at 3–5× the floor on the hero. Brands in a hurry pay it.

✓Add one bonus every spot gets. A pinned comment, a !sponsors command, a tag in a story. Cheap for you, decisive for them.

✓Answer Q&A within hours. The answer is public and sells the next brand too.

✕Don't price every spot the same. Equal prices say you don't know which spot the camera sees.

A "What you get" that converts

30 daily vlogs · in the intro of every episode and every airport shot · 38K views per vlog last trip

Printed and applied by hand · photo before departure · re-applied if it peels

A proof reel with dates · private link · the same reel other brands reviewed

Two story mentions · departure and last stop

See it on the page →

5

Promote the page. Every day it's open.

The page is a shop; nobody walks past it by accident. Your audience already contains the brands, agencies and founders who would pay. Tell them.

✓Pin it. A pinned comment on your last three videos, the link in your bio, the channel banner. Costs nothing, runs all month.

✓Show it. Say it on camera once per video while bidding is open: "there are 4 spots left on the case, link below." Hold the item up.

✓DM ten brands that fit. Ones already in your niche, ones your viewers mention, ones who sponsored similar creators. Send the link, one sentence, the floor price.

✓Email past sponsors first. They know you deliver. Give them 24 hours before you post publicly.

✓Post every takeover. "Kelp just took the hero for $300, someone's about to outbid them." Bidding is content.

✕Don't publish and wait. Cases with zero shares in the first week close at a third of the ones that were promoted.

Copy-paste kit · edit the brackets

Pinned comment

Brands: my suitcase has 9 sticker spots for the [Asia] trip, in every vlog for 30 days. 4 left, from $50. Bidding closes [Oct 15]. → [your link]

Story caption

Your logo on this for 30 days across [Tokyo, Seoul, Taipei]? Spots from $50, proof or refund. Link in bio, closes [Oct 15].

DM to a brand

Hi [name], I make [travel vlogs] for [214K] people, about [38K] views each. I'm selling logo spots on my suitcase for a 30-day trip, in every video. Hero spot is at $[300], smaller ones from $[50]. Card is held, not charged, until I post proof. Page: [your link]

Takeover post

[Kelp] just took the hero spot on my suitcase for $[300]. Next bid is $[400] or Buy Now at $[900]. 3 smaller spots still open → [your link]